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The Secret to Value-based Market Research - With Guest, David Allison [Podcast]

July 1, 2020

Episode 114: Michael and Kathryn interview David Allison, human behavior expert and bestselling author, about value-based market research. Learn the science and sociology behind surveys and why we often ask our audiences the wrong kinds of...

Your Brand is Your Promise - With Guest, Ken Mosesian [Podcast]

June 23, 2020

Episode 113: Michael and Kathryn talk to Ken Mosesian, entrepreneur and author, about how business owners and brands can learn to keep their promises to their customers. So many of us struggle with the concepts of trust and integrity in work and...

The Truth Behind Writing and Releasing a Book [Podcast]

May 19, 2020

Episode 108: Writing a book can be an amazing tool in communicating your message and value to the world, but if it doesn’t make a lot of money and has a low success rate, what is the value to your business? Michael and Kathryn talk about the...

Self Promotion: The Struggle is Real [Podcast]

October 1, 2019

Episode 82: Michael and Kathryn discuss why it's so hard for business leaders to self-promote. If you've shied away from marketing your product or service because it's too difficult, confusing, or painful- or just don't want to sound too braggy,...

The Secret to Finding and Hiring a Good Consultant [Podcast]

September 3, 2019

Episode 78: Michael and Kathryn discuss the right way to find and hire a good consultant. Finding a consultant who can help your company (and who you actually like) can sometimes seem like an impossible feat... but it doesn't have to be. If this...

Hope is a Strategy [Podcast]

August 20, 2019

Episode 76:  Michael and Kathryn debunk the common myth that 'Hope' is not a legitimate strategy and discuss how you can leverage the power of hope to inspire your customers. If the word 'hope' sounds like a wishy-washy term to you, and you've...

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