Put some clear and concise content in here. Keep your reader in mind. What are they trying to do? What are they hoping to learn? Why are they reading this? Help them out and use the tone and voice of your organization.
Episode 187: Michael and Kathryn break down the market research results that uncovered the top 5 core values of their ideal customers. If you've ever wondered how your personal values and the values of your customers fit into your marketing, hiring,...
Episode 185: Michael and Kathryn talk with author David Allison about the importance of valuegraphics in business and marketing. If you can speak into the hearts of your customers by knowing their shared values, wouldn't you want to? Find out the...
Episode 170: Michael and Kathryn talk about the analogy of having a 'sick' or unhealthy business organization. Find out why leaders often ignore signs of an unhealthy company and what you can do to recover, and ultimately, prevent the same problems...
Episode 163: Michael and Kathryn talk with John Jantsch, Author and Marketing expert, about the customer success track and how to scale your business through better marketing. If you feel like you are constantly spinning your wheels just trying to...
Episode 159: Michael and Kathryn take you on a ride into a thought experiment where they debate on whether or not they think a business like an In-N-Out Burger could survive and thrive if it started in today's world. Humor and hypotheses abound in...
Episode 152: Michael and Kathryn interview Stacey Brown Randall, business referral coach, on the best way to win referrals. What if the most successful referral strategy had nothing to do with asking... but everything to do with relationships? If...
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