Episode 34: In this episode, Michael and Kathryn discuss the online marketplace giant, Amazon. 30% of all online purchases occur on Amazon, a major influencer in the e-commerce industry. Give this podcast a listen to discover the latest trends set by Amazon and why your Passion and Provision company can no longer afford to ignore them.
In This Episode You Will Learn:
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Amazon's customer service model.
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Examples of their latest business pursuits (including purchasing Whole Foods).
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Why having good solid content is still important for companies trying to compete with Amazon.
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How shoppers use Amazon for purchases and product research.
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Why paying attention to Amazon will ultimately benefit your Passion and Provision Company.
"They're [Amazon] buying the world."
– Kathryn Redman
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