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The HaBO Village Podcast

How To Influence Like a Rock Star [Podcast]

Episode 39:In this episode, Michael and Kathryn discuss the 6 major areas of influence as described in Robert Cialdini's book, Influence: The Psychology of Persuasion. If you want more profit and joy in your company, need to improve your leadership skills, or want to turn your customers into raving fans, consider upping your persuasiveness game with these tips on influencing.

Super businessman

In This Episode You Will Learn:

  • What influencing has to do with growing your Passion & Provision company

  • The 6 Major areas of influence: Reciprocation, Consistency, Social Proof, Liking, Authority, and Scarcity

  • The Psychological factors involved in 'influencing'

  • Why 'Social Proof' is one of the most important areas of influence today


"We want to make sure that as you grow your business, you are influencing people the way that you want to, and that you become an influencer in a powerful way so that you can break through to Passion and Provision."

– Kathryn Redman



Influence: The Psychology of Persuasion (by Robert B. Cialdini)


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