HaBO Village Podcast | Business and Leadership

Writing Good Copy for Marketing [Podcast]

Written by Michael K. Redman | February 21, 2017

Episode 12: In this episode, Michael and Kathryn start diving into what it means to have good copy for your marketing. Because this dynamic duo have been running a successful marketing and advertising agency for more than a decade, it's safe to say they know a thing or two about writing good copy. 

Some of what you will learn from this episode:

  • What "copy" really means
  • What pieces are necessary to create good copy
  • Why write in the second person?
  • What your goal should be from good copy

 

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