Episode 46: In this episode, Michael and Kathryn share the best way to get more traffic to your website. Are you used to the inbound marketing strategies of 5 years ago that centered around blogging? Get up to speed with the most effective strategies for generating traffic by giving this episode a listen.
How digital marketing has changed and matured over the past 5 years
Why Google, Facebook, and YouTube are the starting points for getting qualified traffic to your website
How paid advertising increases the lifetime value of a customer
The difference between running ads on Facebook and Google.
"With paid advertising, you can refine your funnel, test it, and know what kind of conversion rates you're getting. And after a little refining and adjusting, you'll know exactly how much traffic you're getting."
– Michael Redman
References:
The Customer Value Journey
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