Episode 163: Michael and Kathryn talk with John Jantsch, Author and Marketing expert, about the customer success track and how to scale your business through better marketing. If you feel like you are constantly spinning your wheels just trying to generate new customers, take a step back by giving this episode a listen.
Discover the roadmap that will help your customers become raving fans and referrers.
Find out how values and behaviors can be used to pinpoint your target market.
Get John's take on scaling based on focusing on the top 20% of your customer base.
“83% of people in a survey said that they had a business that they loved so much that they would refer. But only 29% of them actually did. And that gap is leaving a lot of money on the table because instead we are out there chasing the next 'tactic'"
- John Jantsch
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