Episode 185: Michael and Kathryn talk with author David Allison about the importance of valuegraphics in business and marketing. If you can speak into the hearts of your customers by knowing their shared values, wouldn't you want to? Find out the power of value-based market research by giving this episode a listen.
Discover how data collected from 180 countries around the world can be used to help you understand your audience better.
Find out the 3 questions you can ask your customers to help reveal their core values.
Learn the difference between demographics and valuegraphics and how values have the power to unite instead of divide.
“If you understand values, you understand people. And if you understand people, you understand business."
- David Allison
References:
Ready to take a listen? Like what you hear? Make sure you become a subscriber to get the latest and greatest of our podcast episode